They say “content is king,” which might be a bit of hyperbole, but there’s no denying that creative and relevant content is a guaranteed way to drive traffic to your real estate business website, outshine your competition, and generate solid leads.
Content, in this context, can and should include video, photography, and written content, and leaves the door open for other current and emerging elements, like infographics and renderings.
Many agents are good, and getting better, at preparing visual content (think video and images on social media), but where they’re missing loads of opportunity is in written content.
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