Agent Spotlight Molly Marino

Molly Marino is not your cookie-cutter real estate agent, and she delivers a uniquely rewarding and holistic experience for each of her clients. 

After receiving her MBA from the prestigious Booth School of Business at the University of Chicago, Molly believed that she was on the corporate track and destined to be a high-powered marketing executive. 

But like so many passionate entrepreneurs, she yearned for more freedom and decided to make the decision to forge a new future for herself. 

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Content Marketing: Pro Tips for Real Estate Agents

They say “content is king,” which might be a bit of hyperbole, but there’s no denying that creative and relevant content is a guaranteed way to drive traffic to your real estate business website, outshine your competition, and generate solid leads. 

Content, in this context, can and should include video, photography, and written content, and leaves the door open for other current and emerging elements, like infographics and renderings. 

Many agents are good, and getting better, at preparing visual content (think video and images on social media), but where they’re missing loads of opportunity is in written content. 

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Business Planning for the New Year: How to Set Your Self Up for Success in 2023

As we sail through the final quarter of 2022, it’s crucial to get your business plan in place for the New Year. 

While Chicagoland is a highly unique market that’s not always subject to the same trends as the rest of the country, it’s best to be prepared for whatever comes your way by creating a flexible strategy for the coming year.

At the Baird & Warner Lincoln Park office, brokers receive a tailored template guiding every step of the process and invaluable mentorship on how to build a plan that truly works. While rising interest rates and other challenges facing prospective new homeowners signal a shifting real estate landscape — you can come out on top by building a strong foundation of proactive practices and healthy habits.

Let’s dive into some insider tips for your 2023 plan and how to set yourself up for success.  

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Agent Spotlight: Kenan Kreso

With an MBA in International Business and 15 years of experience in the energy consulting field, Kenan Kreso is a uniquely qualified real estate agent.

While his grade school classmates were splashing their way through pool parties and having fun, Kenny was spending his summers getting valuable life experience in renovation and the realities of rental management by working for his family’s property company. 

After graduating from the University of Arizona in 2005, he moved to beautiful and historic Sarajevo, the capital of Bosnia and Herzegovina, and his father’s birthplace. Already proficient in Spanish, he strove to learn the local languages (Bosnian, Serbian, and Croatian) while starting his career and pursuing his MBA.

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Things I Wish I’d Known Before I Started My Real Estate Career

Life as a successful real estate professional can be exciting and fulfilling — but there are also certain challenges that aren’t covered during your 75-hour pre-licensing course.  

While the managing broker who sponsors your license application will serve as an invaluable teacher, it never hurts to be as prepared as possible. 

If you’re thinking about transitioning to the real estate world from another career, you might not be aware of these insider tips, so we’ve put together this handy compendium of advice for you from experienced industry pros.

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The “Best” Mistakes to Make as A New Real Estate Agent

As a new real estate agent, you’re bound to make a few missteps when you first embark on this exciting journey. But it’s always smart to be proactive. 

It’s human nature to make mistakes, but they present a beneficial opportunity to learn and grow. It’s even better to learn from the mistakes of others before you waste valuable time and energy. 

That’s why we’ve put together this crucial list of lessons from industry thought leaders which will serve as a road map to success so you can avoid these common pitfalls and thrive in your chosen career

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Negotiations: Best Practices for Real Estate Agents

Effective negotiators are not born, they’re made. Even if you feel this isn’t one of your strongest skillsets, you can learn and improve your strategies and techniques to better serve your clients.

Coming to the table prepared and ready to bargain in good faith will not only result in satisfied clients, and help agents to land future referral business, negotiation skills are a top priority for home buyers. In NAR’s annual Survey of Home Buyers and Sellers for 2022, 83% of buyers listed negotiation skills as “very important” to their agent selection. It’s incumbent that agents become great negotiators! 

Let’s dive into the best practices and some top tips for perfecting your real estate negotiation approach.

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How To Prepare For The Illinois Real Estate License Exam

Passing the real estate licensing exam is the first step on the road to your successful career in real estate. But passing the exam itself can seem like a big hurdle. Are you ready? The good news is that a lot of the techniques you apply to the real estate license exam — great study habits, a systematic approach to the exam, and a thorough understanding of the subject matter — will serve you well in your career as a broker or agent. Learn more about the Illinois Real Estate Exam and how to prepare yourself for success.

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Strategies To Write The Winning Offer, Every Time

Strategies To Write The Winning Offer, Every Time

In a hot seller’s market, making your clients’ offer stand out can make the difference between closing a deal and starting the home search process over. And while offering the best possible price for a property is probably the most common way to ensure your clients’ offer finds its way to the top of the seller’s inbox, it’s not the only way to make sure your offer attracts attention. Learn more about some strategies to write the winning offer, every time.

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