How To Keep Your Network Engaged And Sending You Referrals

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Just like our homes, your real estate business is only as solid as its foundation. And every successful real estate business is built on a foundation of relationships. However, for busy agents, finding the tools and the time to cultivate relationships within your sphere can be difficult. Learning more about how to keep your network engaged and sending you referrals can ensure that your business continues to thrive and grow, no matter what the future holds.

Engagement Begins With Great Client Service

The best referral source is a client who won’t stop raving about you.. Going above and beyond for clients pays dividends when it comes to future referrals. And while your work is the most important part of making sure every client gets a great deal that makes them happy, the work of business servicing doesn’t end with you. Baird & Warner’s Lincoln Park office gives you access to the tools you need to make sure your clients are happy and supported from start to finish. 

In addition to the support and collaboration made possible by a non-competing managing broker, our office has a full-time management staff of three to help give our brokers unrivaled support, guidance, and mentorship, including our Assistant Manager Negeen Masghati, Director of Agent Development Hunter Andre, and Sales Support Manager Diana Duvall.

Our dedicated and knowledgeable support staff keeps every agent up-to-date on the latest market conditions, so it’s always easy to develop a strategy for your clients, whether they’re buying or selling a home. Baird & Warner Lincoln Park agents also have access to extensive training on best practices for process and transaction management, meaning that you’re able to offer your clients the highest level of service at all times. In addition, our office’s mentoring can help you develop strategies to position your listings for success and even beat out other buyers in multiple offer scenarios. Baird & Warner agents’ ability to build a team on demand means that your clients will never have to wait — even if your schedule gets hectic.

Baird & Warner Lincoln Park also includes a full-time administrative staff who are always available to help out with listing management, marketing production, and closing logistics. In addition, Baird & Warner agents have access to in-house services from Key Mortgage and Baird & Warner Title. These services give you the freedom and flexibility to focus your attention where it belongs — on making sure your clients have a great experience buying or selling their home. 

Keep Up An Active And Engaging Social Media Presence

Especially over the last couple of years, communication has moved to the virtual space, and there are no signs that that trend will be reversed anytime soon. Creating and maintaining an active, branded social media presence is no longer optional, it’s a vital part of the way we work and communicate. 

At Baird & Warner Lincoln Park, our marketing services department has created an enormous and ever-growing library of “grab and go” templates, including eye-catching social media templates that make it easier for agents to execute their digital marketing strategies without having to create anything from scratch. If you’re not sure about what to post or where to start, our training department provides a monthly social media calendar to help generate a fun, original, and appealing social media presence. And if you’d rather leave social media to the pros, Baird & Warner’s Get Social program allows you to engage a marketing team to manage your social media presence. With a full-time marketing department supporting your efforts, your content will always be fresh, engaging, and relevant to your audience. 

Keep Up With Your Sphere, Both Digitally And In Person

Baird & Warner Lincoln park also makes it easy to nurture your database and keep your digital sphere engaged. Our best-in-class CRM system empowers agents to set up automated workflows to generate custom emails for holidays and birthdays; produce updated market reports; and send regular email newsletters with fresh content from our dedicated marketing department. 

And for when you need that in-person touch, we’ve created a library of branded notecards for handwritten messages, as well as tags for pop-by gifts that make a real impression on your sphere. You can also take advantage of our client-gifting program LoLo, short for “Locals Supporting Locals.” This program is extremely inexpensive, allowing agents to email or text their Chicagoland clients a small gift to a local business on a monthly basis.  

With a wide variety of participating businesses, spread out throughout the majority of neighborhoods and suburbs where our offices are located, LoLo is a great way to stay top of mind while supporting our Chicagoland local businesses.

Our agents can also sign up for our exclusive automated marketing program. With this useful program, brokers simply provide the office with their contact list — and from there, we can help seamlessly generate and automate targeted marketing. 

Want to Talk About Building Your Chicago Real Estate Business?

There is no right way to start building a successful career. It’s all about finding what works for you. 

As the Designated Managing Broker of Baird & Warner’s Lincoln Park office, I aim to spend as much time as necessary with brokers to make sure their business plans and goals are ambitious yet achievable. Along with the management team, I schedule regular check-ins throughout the year to closely monitor how agents are making progress. 

I believe in an individualized approach, encouraging every broker to maximize his or her own natural style, strengths, and opportunities with my support and the support of the office as a whole. It is important that we formulate a custom business plan for each broker, and provide support that is ongoing and constantly evolving as the broker’s career and goals grow.

We strive to create a collaborative environment where our brokers use the innovative tools and support we provide to build thriving, sustainable businesses. Have any more questions? Want to keep the conversation going, or learn more about Baird & Warner — Lincoln Park? I always welcome the opportunity to discuss your real estate career. Whether you are considering a career change or looking for a new partner in your existing business, I truly look forward to connecting.

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