Content Marketing: Pro Tips for Real Estate Agents

They say “content is king,” which might be a bit of hyperbole, but there’s no denying that creative and relevant content is a guaranteed way to drive traffic to your real estate business website, outshine your competition, and generate solid leads. 

Content, in this context, can and should include video, photography, and written content, and leaves the door open for other current and emerging elements, like infographics and renderings. 

Many agents are good, and getting better, at preparing visual content (think video and images on social media), but where they’re missing loads of opportunity is in written content. 

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Things I Wish I’d Known Before I Started My Real Estate Career

Life as a successful real estate professional can be exciting and fulfilling — but there are also certain challenges that aren’t covered during your 75-hour pre-licensing course.  

While the managing broker who sponsors your license application will serve as an invaluable teacher, it never hurts to be as prepared as possible. 

If you’re thinking about transitioning to the real estate world from another career, you might not be aware of these insider tips, so we’ve put together this handy compendium of advice for you from experienced industry pros.

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Transitioning to Real Estate from a Full-Time Job

Making the leap from a full-time job into the exciting landscape of the real estate industry is exhilarating and could lead to the financial freedom you’ve always wanted.

But like any massive decision, it’s best to learn as much as you can about what awaits before you dive in.

That’s why we’ve put together some insightful advice to ensure you’re as prepared as possible to transition from a regular worker to a highly motivated and independent business professional. 

If you have a specific question that’s not addressed below, please feel free to reach out to us directly and start a conversation. 

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The “Best” Mistakes to Make as A New Real Estate Agent

As a new real estate agent, you’re bound to make a few missteps when you first embark on this exciting journey. But it’s always smart to be proactive. 

It’s human nature to make mistakes, but they present a beneficial opportunity to learn and grow. It’s even better to learn from the mistakes of others before you waste valuable time and energy. 

That’s why we’ve put together this crucial list of lessons from industry thought leaders which will serve as a road map to success so you can avoid these common pitfalls and thrive in your chosen career

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How To Prepare For The Illinois Real Estate License Exam

Passing the real estate licensing exam is the first step on the road to your successful career in real estate. But passing the exam itself can seem like a big hurdle. Are you ready? The good news is that a lot of the techniques you apply to the real estate license exam — great study habits, a systematic approach to the exam, and a thorough understanding of the subject matter — will serve you well in your career as a broker or agent. Learn more about the Illinois Real Estate Exam and how to prepare yourself for success.

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Agent Spotlight: Kate O’Neill

Kate O'Neill Agent Spotlight

Though she is still early in her real estate career, broker Kate O’Neill has already learned a lot of valuable lessons — and earned some impressive successes in less than one full year in the business. 

For one thing, Kate has yet to have a buyer of hers pay above list price, “which is pretty big in the current market that we’re in,” she says. “I’m pretty proud of that!”

For another, Kate has quickly earned a glowing reputation around the Baird & Warner – Lincoln Park office for her social media savvy, particularly using Instagram as a channel to speak to her sphere, sow the seeds for long-term referral relationships, and reach her ideal millennial buyers. 

“One thing with my social media that I always keep in the back of my mind is to treat it like my business card and my social proof,” Kate says. “That way, when people look me up, any potential new clients or friends of mine who know I just got started in this can see that I’m busy and that I’m actively working. That I’m constantly hosting open houses, or selling a property, or teaching them something that they didn’t know.”

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Ask Yourself These 3 Questions to Crush the Second Half of 2021

Ask Yourself These 3 Questions to Crush the Second Half of 2021

As a real estate broker, it’s important to regularly check in on your most important goals, and make sure that you’re executing a strategy that will help drive your success. Ongoing monitoring, self-evaluation, and targeted training are critical to implementing a sound business plan that will help you get where you want to go. 

As we head into the second half of our incredibly strong 2021 real estate market, this moment is an excellent opportunity for real estate brokers to evaluate their performance through the first half of the year. Here are three important questions to ask yourself:

  1. Are you doing everything you need to be doing right now to reach your business goals for 2021? If not, what needs to change?
  2. What are you doing really well right now, and in what areas can you improve?
  3. What are you doing in the second half of the year to invest in the single most important asset to your business — YOU
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Did You Know That Baird & Warner Offers Agents National and Global Reach?

Baird & Warner Offers Agents National and Global Reach

Baird & Warner is synonymous with Chicagoland — but did you know that our brokerage also offers agents national and global reach? 

Here at Baird & Warner, all of us take fierce pride in being a part of Chicagoland’s largest independent and locally-owned real estate company. We just celebrated our 166th birthday; that’s more than a century and a half of making real estate easier for buyers and sellers across Chicagoland.

From helping to lead the rebuilding after the Great Chicago Fire, to expanding the L, to fighting for Fair Housing, to strengthening our communities through our Good Will Works charitable arm, our story is the story of Chicago. Our long history has provided us with deep roots in our community, giving us the kind of local experience and expertise that no other brokerage can offer. We know these communities better than anyone else, and we’re always committed to finding new ways to adapt, innovate, and meet our clients’ changing needs. 

That means we’re committed to the idea of making real estate easier for everyone — even if you’re buying or selling outside of Chicagoland. We like to say that our agents are local experts with a global reach, with the strategic partnerships and connections it takes to provide our clients with unmatched service whether they’re buying or selling across the state, the country, or the world. 

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Did You Know That Baird & Warner Can Put More of Your Money Back Into Your Pocket?

How Baird & Warner Puts More Of Your Money Back Into Your Pocket

Baird & Warner offers very competitive commissions as well as impactful support, training, and business planning that empower our agents to develop more sustainable long-term businesses that will be able to grow, scale, and support their goals for many years to come. 

And did you know that on top of all that, Baird & Warner can also help put more money back into your pocket each and every year? Here’s how we do it:

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