December 2022 - Baird & Warner Lincoln Park

December 27, 2022December 27, 2022

2023 Chicagoland Real Estate Market Outlook

While many news outlets have a pretty gloomy take on what 2023 holds for the real estate industry, those in the know still see rays of sunshine.

Since the pandemic, the national real estate market has been on fire, seeing an unprecedented feeding frenzy that resulted in the two busiest years anyone can remember. Now that things are normalizing, it only seems like a foreboding and dramatic shift.

While the Chicagoland market might be a bit less competitive in the coming year, home prices should remain steady, property values should continue to appreciate (or hold steady), and it’s an ideal time for clients who were sidelined by the dread of a bidding war to start exploring their options.

Let’s take a deeper dive into conventional wisdom, maverick predictions, and what you can do to ensure your real estate business weathers the storm and continues to thrive.

December 20, 2022March 8, 2023

Agent Spotlight Molly Marino

Molly Marino is not your cookie-cutter real estate agent, and she delivers a uniquely rewarding and holistic experience for each of her clients.

After receiving her MBA from the prestigious Booth School of Business at the University of Chicago, Molly believed that she was on the corporate track and destined to be a high-powered marketing executive.

But like so many passionate entrepreneurs, she yearned for more freedom and decided to make the decision to forge a new future for herself.

December 2, 2022December 2, 2022

Content Marketing: Pro Tips for Real Estate Agents

They say “content is king,” which might be a bit of hyperbole, but there’s no denying that creative and relevant content is a guaranteed way to drive traffic to your real estate business website, outshine your competition, and generate solid leads.

Content, in this context, can and should include video, photography, and written content, and leaves the door open for other current and emerging elements, like infographics and renderings.

Many agents are good, and getting better, at preparing visual content (think video and images on social media), but where they’re missing loads of opportunity is in written content.