The Importance of Building a Relationship Business

The Importance of Building a Relationship-Based Real Estate Business

If you’ve been following the news lately, you know that there are some pretty substantial changes in the competitive structure of the real estate business going on right now. On a market-wide level, for instance, the real estate services site Zillow has recently been active in making acquisitions of smaller companies; by and large, Wall Street is having a bigger impact on what brokers do on a daily basis here in Chicago and around the country. 

As experienced brokers know, the real estate landscape is ever-changing. But the more things shift and evolve, the more convinced I am of the incredible importance of building a relationship-based business that is not reliant on leads from third party companies. 

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5 Pitfalls to Avoid When Getting Started In Real Estate

Pitfalls to Avoid When Starting a Real Estate Career

Residential real estate is a career field that is exciting, dynamic, and incredibly rewarding — with nearly unlimited earning potential and endless opportunities for learning and growth.

It is also a career path that exemplifies the old adage, “you get out of it what you put into it.” Many of the decisions you make early in your career can have an enormous impact on your future — either setting you up to create the sustainable, lucrative, and flexible business you’ve dreamed about, or limiting your capacity to grow and earn over time. 

Want to put yourself in the best position possible for success? Let’s explore five pitfalls or missteps to avoid when getting started in real estate: 

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The Top 5 Things for New Brokers to Focus on When Starting a Real Estate Career

The Top 5 Things for New Brokers to Focus on When Starting a Real Estate Career

There are as many ways to build a real estate business as there are brokers — but in my experience, people achieve the greatest success when they invest time into executing a well-thought-out business plan that emphasizes their expertise and talents. 

Here at the Baird & Warner Lincoln Park office, one of the first things we do with all new agents is sit-down with them  to strategize how they want to build their business.  In our office, our management team spends as much time as necessary with new brokers to help make sure their business plans and goals are ambitious yet achievable. Our management team also schedules regular check-ins throughout the year to help new agents closely monitor their progress toward their goals. 

What goes into a real estate business plan? Simply put, this is the outline for what your business is going to look like, including your goals for the next year — perhaps even on a quarterly basis. 

As a new-to-the-business broker, there are going to be five main things to consider when putting your plan together: 

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What Goes Into a Day in the Life of a Chicago Real Estate Broker?

What Goes Into a Day in the Life of a Chicago Real Estate Broker?

One of the best things about a career in real estate is that no two days are exactly alike. With that being said, the most successful real estate brokers have a very intentional approach to each and every day — and put a structure in place that allows them to make the most of each day, while still allowing for flexibility. 

A “Typical” Day In Chicago Real Estate

An active real estate broker is a true entrepreneur — which means wearing many different hats. On any given day, brokers at Baird & Warner – Lincoln Park might spend time on any number of activities. Generally, the most important pieces of a broker’s day center around two core areas:

  • Generating and facilitating new relationships
  • Servicing existing business opportunities
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Lincoln Park Agent Spotlight: John Lyons

John Lyons, Baurd & Warner Lincoln Park

John Lyons is known as one of Chicago’s most trusted real estate agents. As a broker, he is passionate about always continuing to learn and find new ways to improve his business and provide a better experience for his clients. And for John, the support he gets from Baird & Warner Lincoln Park helps him to do all that and more.  

John got started in real estate after losing a corporate sales job, which forced him to think differently about his career options.

“That failure made me realize what I didn’t like, and pushed me towards entrepreneurship,” John says. “I was just burnt out and tired, and I realized I didn’t want to work for anybody anymore, particularly a middle manager.” 

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How New Agents Can Become True Market Experts

How to Learn More About the Market as a New Real Estate Agent

As a real estate broker, one of the core parts of your day-to-day responsibilities is helping buyers and sellers navigate the real estate market. In a city like Chicago, that can be more easily said than done. 

As a city, Chicago is dynamic and ever-changing. No matter how much time you’ve spent here, there’s always something more to see and learn. As the writer Dominic Pacyga once put it: “there seems to be a different Chicago around every street corner, behind every bar, and within every apartment, two-flat, cottage, or bungalow.” 

So, as a new-to-the-business broker, how can you learn more about all of the wonderful aspects that make our area unique — and develop the skills and understanding you need to provide a top-tier experience to your clients? 

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Real Estate Training for New Agents: Three Tiers to Success

Real Estate Training for New Agents

Looking for training and coaching opportunities as you launch your Chicago real estate career to new heights? At Baird & Warner Lincoln Park, we have a training program and office culture that is designed to help boost your confidence and productivity from day one.

Whether coming to us with experience or brand new to the business, every new broker who joins our office is offered access to three important levels of training, including:

  • Corporate training
  • Office-level training, and 
  • Individual coaching and mentorship

These three distinct training opportunities work together to provide you with all the tools necessary for success, empower you to feel confident venturing into your new career, and help accelerate your success curve with a business plan tailored to your specific goals.

Curious about what our corporate, office-level, and one-on-one training can do for your real estate career? Let’s explore each of these three levels of training in a bit more depth: 

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Is a Chicago Real Estate Career Right For You?

Is a Career In Real Estate Going to be the Right Fit for You?

“Is a career in real estate going to be the right fit for me?”

As the Designated Managing Broker for Baird & Warner – Lincoln Park, I get this question a lot — both from people who are considering real estate as their first career, and people who are looking to transition from another field. 

Residential real estate is a career that exemplifies the old adage, “you get from it what you put into it.” There is no one right way to be a successful real estate broker, and all kinds of people will be able to achieve incredible things in this field. It doesn’t matter whether you’re introverted or outgoing, or whether or not you already have a large professional sphere in place. Whatever point you’re starting from, there are opportunities for you to learn and grow, as long as you commit to training and developing a plan that will allow you to work toward your goals.

I believe in an individualized approach that encourages every broker to maximize his or her own natural style, strengths, and opportunities with my support and the support of our office as a whole. It is important that we formulate a custom business plan for each broker, and provide support that is ongoing and constantly evolving as the broker’s career path and goals change.

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Finding the Right Fit: What Questions Should You Ask the Recruiting or Managing Broker?

What Questions Should You Ask the Recruiting or Managing Broker?

As you move forward in your career in real estate, finding the right office will be one of the most important factors in determining your future success. Because no two real estate offices are the same, it’s extremely important that you do your homework on the front end to find the environment that will be a great fit.

One of the biggest steps in choosing the right office to launch your Chicago real estate career is to sit down for an interview with the office’s Recruiting or Managing Broker. This interview can be an opportunity to learn more about the things that matter most to you — including office culture and values, training and coaching opportunities, management and support structure, technology, and more. 

In my view, these discussions should be far more collaborative than most traditional job interviews. As a Designated Managing Broker who regularly speaks with potential new real estate brokers, I do want to make sure that you’ll be a good fit in the office. But just as importantly, this interview is about making sure this setting will be a good fit for you

It is extremely important to find the right environment that will help drive your success for years to come. I know this is a big decision. That’s why, at Baird & Warner Lincoln Park, we encourage you to be as systematic and thorough as possible when looking for the right office. 

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How to Grow Your New Chicago Real Estate Business

Growing a New Chicago Real Estate Business

You’re ready to commit to a career in residential real estate and jump in with both feet. Now comes the important question: How are you going to grow your business? 

There are as many ways to build a real estate business as there are brokers, and it’s important to spend some time thinking of a strategy that will be right for you. As you get started, consider what type of business model you would like to create, how you can emphasize your unique expertise and talents, and who you can turn to when you have questions or want to talk about your progress toward your goals. As with most facets of real estate, there is not necessarily a right or wrong way. It’s about finding the way that works for you as an individual, and sticking with it consistently over time. 

In my perspective, the path to growing your new Chicago real estate business comes down to three main parts: 

  1. Identify who you are, and what you like to do.  
  2. Work with your managing broker and team to develop a detailed business plan that includes specific tactics — including some that appeal to you, and some that you expect to find more challenging. 
  3. Execute your plan and monitor your results.

Oftentimes, people starting their career spend all of their time learning, and not enough time doing. Real estate is a profession that rewards action versus inaction — so while it’s important to have a strategy and a plan in place, keep in mind that there are a lot of different ways to be successful. The brokers who get the most out of these early days are going to be the ones who fully execute on a plan. 

Curious about how you can define and execute your own path to success? Let’s break down each of those steps in a bit more depth: 

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