When broker associate Mike Greco started looking for a new opportunity after a first career in retail management, he knew he was really looking for not just a new occupation, but a new life — one where he could be more in control of his time and lifestyle.
“I wanted to have flexibility and I wanted to feel rewarded for the time and effort I put in,” Mike explains. “And I wanted a job where every day was a new challenge and I got to spend a lot of time with people — where it was a mix of being out in the field, and only having to be behind a computer for a couple of hours a day.”
That search for a more flexible, rewarding, and active career quickly led him to real estate — and to Baird & Warner – Lincoln Park.
Though he interviewed at a few different brokerages, it was meeting the staff at Baird & Warner – Lincoln Park that helped him ultimately decide that this office would be the right fit — especially as he started out in his real estate career.
“I really liked the culture that Baird & Warner has,” Mike explains. “You really get the feeling of support, not only from David, Negeen, and Diana, but also from the other brokers. It’s a very welcoming community. And that’s the type of person that I am. I like winning as a team!”
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Baird & Warner is synonymous with Chicagoland — but did you know that our brokerage also offers agents national and global reach?
Here at Baird & Warner, all of us take fierce pride in being a part of Chicagoland’s largest independent and locally-owned real estate company. We just celebrated our 166th birthday; that’s more than a century and a half of making real estate easier for buyers and sellers across Chicagoland.
From helping to lead the rebuilding after the Great Chicago Fire, to expanding the L, to fighting for Fair Housing, to strengthening our communities through our Good Will Works charitable arm, our story is the story of Chicago. Our long history has provided us with deep roots in our community, giving us the kind of local experience and expertise that no other brokerage can offer. We know these communities better than anyone else, and we’re always committed to finding new ways to adapt, innovate, and meet our clients’ changing needs.
That means we’re committed to the idea of making real estate easier for everyone — even if you’re buying or selling outside of Chicagoland. We like to say that our agents are local experts with a global reach, with the strategic partnerships and connections it takes to provide our clients with unmatched service whether they’re buying or selling across the state, the country, or the world.
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Baird & Warner offers very competitive commissions as well as impactful support, training, and business planning that empower our agents to develop more sustainable long-term businesses that will be able to grow, scale, and support their goals for many years to come.
And did you know that on top of all that, Baird & Warner can also help put more money back into your pocket each and every year? Here’s how we do it:
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At Baird & Warner, we’re known for our unparalleled training opportunities that make it easier for new brokers to accelerate their success. But did you know that we also offer a wide variety of tools and resources designed to help experienced brokers increase their efficiency and generate more business — including the ability to assemble the team that you need, whenever you need it?
Agents at Baird & Warner don’t just have a few tools lying around to pick up and experiment with from time to time; they have entire workshops and a workforce of support staff that serve as the engine for their real estate businesses. This behind-the-scenes machinery is all designed to increase efficiency and drive production so that agents can focus on what’s most important – building their businesses.
For experienced real estate brokers, being able to have a team on-demand is an incredibly valuable service. Experienced agents are busy enough as it is; having to go through the process of staffing up a support team can be an enormous amount to take on. You have to figure out the job descriptions; post and manage listings on job boards; screen and interview candidates; go through onboarding; figure out payroll and scheduling. This can all become tedious and time-intensive, especially when you’re also trying to stay focused on generating new leads and servicing your existing clients.
And on the flip side of the coin, if you ever hit a stretch when you’re not so busy, you might find yourself paying for professional services that you don’t actually need at that time.
At Baird & Warner – Lincoln Park, our agents have the ability to build a team on-demand — getting the qualified assistance they need, when they need it, without having to jump through hoops. It’s all about giving busy agents time back to focus on the activities that matter most.
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As you get started in real estate, joining the right brokerage is one of the most important steps you will take on your journey. The support of your brokerage is one of the biggest contributing factors to getting your new real estate business off the ground quickly and successfully. But with so many choices out there, how will you find the brokerage that will be the right fit for you — and for where you want to take your career next?
I encourage new-to-the-business brokers to look at seven factors when researching real estate brokerages. From most important to least important, those criteria are:
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- Access to management and support
- Training and coaching
- Office culture
- Broker services
- Business opportunities
- Commission structure
John Lyons is known as one of Chicago’s most trusted real estate agents. As a broker, he is passionate about always continuing to learn and find new ways to improve his business and provide a better experience for his clients. And for John, the support he gets from Baird & Warner Lincoln Park helps him to do all that and more.
John got started in real estate after losing a corporate sales job, which forced him to think differently about his career options.
“That failure made me realize what I didn’t like, and pushed me towards entrepreneurship,” John says. “I was just burnt out and tired, and I realized I didn’t want to work for anybody anymore, particularly a middle manager.”
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As a real estate broker, one of the core parts of your day-to-day responsibilities is helping buyers and sellers navigate the real estate market. In a city like Chicago, that can be more easily said than done.
As a city, Chicago is dynamic and ever-changing. No matter how much time you’ve spent here, there’s always something more to see and learn. As the writer Dominic Pacyga once put it: “there seems to be a different Chicago around every street corner, behind every bar, and within every apartment, two-flat, cottage, or bungalow.”
So, as a new-to-the-business broker, how can you learn more about all of the wonderful aspects that make our area unique — and develop the skills and understanding you need to provide a top-tier experience to your clients?
Continue reading “How New Agents Can Become True Market Experts”