Ask Yourself These 3 Questions to Crush the Second Half of 2021

Ask Yourself These 3 Questions to Crush the Second Half of 2021

As a real estate broker, it’s important to regularly check in on your most important goals, and make sure that you’re executing a strategy that will help drive your success. Ongoing monitoring, self-evaluation, and targeted training are critical to implementing a sound business plan that will help you get where you want to go. 

As we head into the second half of our incredibly strong 2021 real estate market, this moment is an excellent opportunity for real estate brokers to evaluate their performance through the first half of the year. Here are three important questions to ask yourself:

  1. Are you doing everything you need to be doing right now to reach your business goals for 2021? If not, what needs to change?
  2. What are you doing really well right now, and in what areas can you improve?
  3. What are you doing in the second half of the year to invest in the single most important asset to your business — YOU
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Did You Know Baird & Warner Gives You Unbeatable Access to a Full-Time Management Team?

Did You Know Baird & Warner Gives You Unbeatable Access to a Full-Time Management Team?

Most real estate offices will be led by a Managing Broker. But very few give agents unparalleled access to a full-time management team with more than 50 years of combined experience in Chicago real estate, whose sole focus is on accelerating your success at every step of the way.

That’s exactly what agents at every stage of their careers experience at Baird & Warner – LIncoln Park. 

At every level, our brokerage’s leadership is made up of people who truly understand what agents need to be successful, and who are truly committed to providing the very best tools, resources, training, and support to make it happen — especially when it comes to pivoting and meeting unexpected challenges head on.

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Did You Know That Baird & Warner Offers Agents National and Global Reach?

Baird & Warner Offers Agents National and Global Reach

Baird & Warner is synonymous with Chicagoland — but did you know that our brokerage also offers agents national and global reach? 

Here at Baird & Warner, all of us take fierce pride in being a part of Chicagoland’s largest independent and locally-owned real estate company. We just celebrated our 166th birthday; that’s more than a century and a half of making real estate easier for buyers and sellers across Chicagoland.

From helping to lead the rebuilding after the Great Chicago Fire, to expanding the L, to fighting for Fair Housing, to strengthening our communities through our Good Will Works charitable arm, our story is the story of Chicago. Our long history has provided us with deep roots in our community, giving us the kind of local experience and expertise that no other brokerage can offer. We know these communities better than anyone else, and we’re always committed to finding new ways to adapt, innovate, and meet our clients’ changing needs. 

That means we’re committed to the idea of making real estate easier for everyone — even if you’re buying or selling outside of Chicagoland. We like to say that our agents are local experts with a global reach, with the strategic partnerships and connections it takes to provide our clients with unmatched service whether they’re buying or selling across the state, the country, or the world. 

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Did You Know That Baird & Warner Can Give You a Team on Demand?

Baird & Warner Can Give You a Team on Demand

At Baird & Warner, we’re known for our unparalleled training opportunities that make it easier for new brokers to accelerate their success. But did you know that we also offer a wide variety of tools and resources designed to help experienced brokers increase their efficiency and generate more business — including the ability to assemble the team that you need, whenever you need it? 

Agents at Baird & Warner don’t just have a few tools lying around to pick up and experiment with from time to time; they have entire workshops and a workforce of support staff that serve as the engine for their real estate businesses. This behind-the-scenes machinery is all designed to increase efficiency and drive production so that agents can focus on what’s most important – building their businesses. 

For experienced real estate brokers, being able to have a team on-demand is an incredibly valuable service. Experienced agents are busy enough as it is; having to go through the process of staffing up a support team can be an enormous amount to take on. You have to figure out the job descriptions; post and manage listings on job boards; screen and interview candidates; go through onboarding; figure out payroll and scheduling. This can all become tedious and time-intensive, especially when you’re also trying to stay focused on generating new leads and servicing your existing clients. 

And on the flip side of the coin, if you ever hit a stretch when you’re not so busy, you might find yourself paying for professional services that you don’t actually need at that time. 

At Baird & Warner – Lincoln Park, our agents have the ability to build a team on-demand — getting the qualified assistance they need, when they need it, without having to jump through hoops. It’s all about giving busy agents time back to focus on the activities that matter most. 

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Agent Spotlight: Virgil Jones

Virgil Jones Baird & Warner Lincoln Park Agent Spotlight

After years in the not-for-profit space, Virgil Jones made the leap into residential real estate — and his growing business is a testament to the power of hard work, building relationships, and continuous learning and growth. 

Before transitioning into real estate, Virgil spent 16 years leading educational not-for-profit organizations. In his previous position as CEO of LINK Unlimited Scholars, a scholarship and mentoring organization, Virgil had the opportunity to search for, develop, and build a new headquarters for the organization.

“This experience drew me into real estate,” Virgil explains. “And although I continued to lead LINK for several years after we built this new facility, it piqued my interest in real estate. I learned so much from this experience, and was fortunate to work with top leaders and professionals in the market.” 

Seeking a change and knowing that he wanted to pursue an entrepreneurial path, Virgil moved into the real estate space — and interviewed with many different brokerages before finding the right fit. 

“I looked at probably five or six different brokerages. I went from small to some of the big-name ones,” Virgil says. “I heard of Baird & Warner, and I knew that it was a very professionally run organization.” 

And once he interviewed with the management team at Baird & Warner – Lincoln Park, he was “pretty much sold,” he remembers. 

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The Importance of Building a Relationship Business

The Importance of Building a Relationship-Based Real Estate Business

If you’ve been following the news lately, you know that there are some pretty substantial changes in the competitive structure of the real estate business going on right now. On a market-wide level, for instance, the real estate services site Zillow has recently been active in making acquisitions of smaller companies; by and large, Wall Street is having a bigger impact on what brokers do on a daily basis here in Chicago and around the country. 

As experienced brokers know, the real estate landscape is ever-changing. But the more things shift and evolve, the more convinced I am of the incredible importance of building a relationship-based business that is not reliant on leads from third party companies. 

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Chicago 2021 Market Forecast

2021 Chicago Market Forecast

2020 was an unusual year, to say the least. In the real estate industry, this past year really reinforced the importance of being able to adapt and pivot to new challenges, in order to keep business moving forward.

As we wind down the year, now is the time to look ahead — and start setting down goals and plans for 2021 and beyond. 

Whether you’re an experienced agent doing some yearly business planning, or you’re considering whether or not now is a good time to start pursuing a Chicago real estate career, it’s important to know what’s going on in the market, and what we might expect to happen throughout 2021. 

Like any marketplace, Chicago’s housing market is driven by two primary forces — supply and demand. Let’s take a look at where we expect those factors to be as we head into 2021:

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The Top 5 Things for New Brokers to Focus on When Starting a Real Estate Career

The Top 5 Things for New Brokers to Focus on When Starting a Real Estate Career

There are as many ways to build a real estate business as there are brokers — but in my experience, people achieve the greatest success when they invest time into executing a well-thought-out business plan that emphasizes their expertise and talents. 

Here at the Baird & Warner Lincoln Park office, one of the first things we do with all new agents is sit-down with them  to strategize how they want to build their business.  In our office, our management team spends as much time as necessary with new brokers to help make sure their business plans and goals are ambitious yet achievable. Our management team also schedules regular check-ins throughout the year to help new agents closely monitor their progress toward their goals. 

What goes into a real estate business plan? Simply put, this is the outline for what your business is going to look like, including your goals for the next year — perhaps even on a quarterly basis. 

As a new-to-the-business broker, there are going to be five main things to consider when putting your plan together: 

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Lincoln Park Agent Spotlight: Millie Rosenbloom

Millie Rosenbloom Agent Spotlight

Millie Rosenbloom has had a long and celebrated career in Chicago real estate — and her unique perspective on the industry started at a young age. 

Growing up, Millie says, her mom and dad used to buy properties to fix up and sell. She moved a lot during grade school, while gaining a lifelong understanding and appreciation for architecture, building homes, and the many kinds of work involved in real estate along the way. 

Once she decided to start down this career path, Millie initially had something of a turbulent beginning.

“When I first started, I interviewed with Habitat. And they did not hire me because I didn’t have any experience. So I found a small little firm and went to work there, and six months later they closed their doors, unfortunately,” she says. “So I wound up going back to Habitat.”

This time, Millie interviewed and got hired. She then spent 15 years working her way up the ladder, eventually becoming part owner of the company. Over this span, she grew the brokerage division from 15 agents to 120, before selling it to Baird & Warner in December of 2007. 

“And I’ve been here ever since!” Millie says.

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What Goes Into a Day in the Life of a Chicago Real Estate Broker?

What Goes Into a Day in the Life of a Chicago Real Estate Broker?

One of the best things about a career in real estate is that no two days are exactly alike. With that being said, the most successful real estate brokers have a very intentional approach to each and every day — and put a structure in place that allows them to make the most of each day, while still allowing for flexibility. 

A “Typical” Day In Chicago Real Estate

An active real estate broker is a true entrepreneur — which means wearing many different hats. On any given day, brokers at Baird & Warner – Lincoln Park might spend time on any number of activities. Generally, the most important pieces of a broker’s day center around two core areas:

  • Generating and facilitating new relationships
  • Servicing existing business opportunities
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