7 Daily Activities Real Estate Agents Can Do to Grow Their Business

Real estate is a competitive industry. To find success, you’ve got to be passionate and tenacious.

The Chicagoland market outlook for 2023 is relatively sunny, but brokers will still face certain challenges, including a lack of inventory. Client education and setting realistic expectations for both buyers and sellers are must-do moves for thriving in the New Year.

Structuring your day in the right way can send your real estate biz to the stratosphere, so we’ve gathered some insights from top agents and industry thought leaders on the best daily practices you can adopt to grow your business and extend your reach.

Learn Something

Home prices in our area remain steady, and many are still moving to the Midwest in search of affordability. Some 67% of Millennial and Gen Z consumers are planning to buy in the next 2 years. 

To attract these clients, it’s crucial to stay on the cutting edge of market conditions and the latest housing trends. Set aside a bit of time every day to pursue continuing education, read trade publications and blogs, and check out webinars and podcasts.

In addition, make sure you’re keeping up-to-date with the newest mortgage loan products, alternative financing options, available down payment and closing cost assistance programs, rate buydowns, and leasebacks.

House Hunt

In 2023 especially, it’s vital to utilize innovative ways to source new listings. Create a block on your daily calendar specifically for finding inventory, using a blend of traditional and unconventional methods:

  • Go after FSBO and expired listings
  • Mail a neighborhood or building tier that matches your buyer’s requirements
  • Watch for life transitions in your network (marriage, divorce, having or adopting a child)
  • Educate would-be sellers on social media

Nurture Your Ecosystem

Building relationships with potential clients and partners is one of the most important strategies for generating qualified leads and revenue.

Expanding your network through social media sites like LinkedIn, Facebook, Instagram, and TikTok is always a great idea. Make sure to check and respond to messages every day and maintain a regular, consistent posting schedule.

There are plenty of enjoyable ways to get out there and gain potential clients:

  • Garden clubs and plant shows
  • Yoga or Tai Chi studios
  • Charity work and volunteerism
  • Fundraising events
  • Sports teams or fan groups
  • Hobbyist meet-ups
  • Art gallery and local theater openings

Genuinely connecting with your local community helps position your personal brand as the go-to for everything real estate-related. 

Dive Into Your CRM

High-performing agents dedicate part of each day to leveraging their customer relationship management system to reach out to as many prospects as they can and stay in touch with current clients. 

Your real estate tech stack can make a huge difference in your numbers with a minimal investment. Some of the most efficient platforms offer free or low-cost packages for small business owners. These tools massively increase your productivity and the effectiveness of your marketing efforts. 

Create Content

Keep your online audience engaged with a daily check-in, even if it’s just a quick personal note or sharing an article, a video, or a graphic you found interesting. 

Starting conversations with your followers drives more traffic into your channels. Following your contacts and potential customers and interacting with their posts also helps elevate your profile. 

Investing time in creating innovative branded content really pays off. Be even more organized and use an online social media scheduling tool to plan ahead. If you need some exciting ideas for different types of posts, we’ve got you covered.  

Take a Moment

Every rockstar agent knows one of the smartest ways to be more successful is to have a work/ life balance. Real estate professionals work long hours, they have to be energetic, and ready to deal with clients in all kinds of emotional states. 

Keep yourself in fighting shape with a healthy diet, your favorite physical activities, and time spent meditating or doing something outdoors. Don’t skip important family events for work. Take a mental health day, lie in bed, and watch your favorite movies. 

The happier you are, the more client satisfaction you will be able to provide. 

Make a Connection

Working for yourself and building your real estate business from the ground up is exhilarating and fulfilling. But part of your day should always be set aside to touch base with a mentor or colleague. 

Even the most dynamic CEOs need a strong foundation. By staying connected with a larger team, you’ll receive invaluable guidance and knowledge from industry pros and expand your ecosystem.

At Baird & Warner Lincoln Park, we offer an unparalleled level of resources and support for new and experienced agents. Find out why we’re the best brokerage in Chicago and how you can join our team — reach out today!

Business Planning for the New Year: How to Set Your Self Up for Success in 2023

As we sail through the final quarter of 2022, it’s crucial to get your business plan in place for the New Year. 

While Chicagoland is a highly unique market that’s not always subject to the same trends as the rest of the country, it’s best to be prepared for whatever comes your way by creating a flexible strategy for the coming year.

At the Baird & Warner Lincoln Park office, brokers receive a tailored template guiding every step of the process and invaluable mentorship on how to build a plan that truly works. While rising interest rates and other challenges facing prospective new homeowners signal a shifting real estate landscape — you can come out on top by building a strong foundation of proactive practices and healthy habits.

Let’s dive into some insider tips for your 2023 plan and how to set yourself up for success.  

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How To Keep Your Network Engaged And Sending You Referrals

How To Keep your Network Engaged And Sending You Referrals

Just like our homes, your real estate business is only as solid as its foundation. And every successful real estate business is built on a foundation of relationships. However, for busy agents, finding the tools and the time to cultivate relationships within your sphere can be difficult. Learning more about how to keep your network engaged and sending you referrals can ensure that your business continues to thrive and grow, no matter what the future holds.

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Ask Yourself These 3 Questions to Crush the Second Half of 2021

Ask Yourself These 3 Questions to Crush the Second Half of 2021

As a real estate broker, it’s important to regularly check in on your most important goals, and make sure that you’re executing a strategy that will help drive your success. Ongoing monitoring, self-evaluation, and targeted training are critical to implementing a sound business plan that will help you get where you want to go. 

As we head into the second half of our incredibly strong 2021 real estate market, this moment is an excellent opportunity for real estate brokers to evaluate their performance through the first half of the year. Here are three important questions to ask yourself:

  1. Are you doing everything you need to be doing right now to reach your business goals for 2021? If not, what needs to change?
  2. What are you doing really well right now, and in what areas can you improve?
  3. What are you doing in the second half of the year to invest in the single most important asset to your business — YOU
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Did You Know Baird & Warner Gives You Unbeatable Access to a Full-Time Management Team?

Did You Know Baird & Warner Gives You Unbeatable Access to a Full-Time Management Team?

Most real estate offices will be led by a Managing Broker. But very few give agents unparalleled access to a full-time management team with more than 50 years of combined experience in Chicago real estate, whose sole focus is on accelerating your success at every step of the way.

That’s exactly what agents at every stage of their careers experience at Baird & Warner – LIncoln Park. 

At every level, our brokerage’s leadership is made up of people who truly understand what agents need to be successful, and who are truly committed to providing the very best tools, resources, training, and support to make it happen — especially when it comes to pivoting and meeting unexpected challenges head on.

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Did You Know That Baird & Warner Offers Agents National and Global Reach?

Baird & Warner Offers Agents National and Global Reach

Baird & Warner is synonymous with Chicagoland — but did you know that our brokerage also offers agents national and global reach? 

Here at Baird & Warner, all of us take fierce pride in being a part of Chicagoland’s largest independent and locally-owned real estate company. We just celebrated our 166th birthday; that’s more than a century and a half of making real estate easier for buyers and sellers across Chicagoland.

From helping to lead the rebuilding after the Great Chicago Fire, to expanding the L, to fighting for Fair Housing, to strengthening our communities through our Good Will Works charitable arm, our story is the story of Chicago. Our long history has provided us with deep roots in our community, giving us the kind of local experience and expertise that no other brokerage can offer. We know these communities better than anyone else, and we’re always committed to finding new ways to adapt, innovate, and meet our clients’ changing needs. 

That means we’re committed to the idea of making real estate easier for everyone — even if you’re buying or selling outside of Chicagoland. We like to say that our agents are local experts with a global reach, with the strategic partnerships and connections it takes to provide our clients with unmatched service whether they’re buying or selling across the state, the country, or the world. 

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Did You Know That Baird & Warner Can Give You a Team on Demand?

Baird & Warner Can Give You a Team on Demand

At Baird & Warner, we’re known for our unparalleled training opportunities that make it easier for new brokers to accelerate their success. But did you know that we also offer a wide variety of tools and resources designed to help experienced brokers increase their efficiency and generate more business — including the ability to assemble the team that you need, whenever you need it? 

Agents at Baird & Warner don’t just have a few tools lying around to pick up and experiment with from time to time; they have entire workshops and a workforce of support staff that serve as the engine for their real estate businesses. This behind-the-scenes machinery is all designed to increase efficiency and drive production so that agents can focus on what’s most important – building their businesses. 

For experienced real estate brokers, being able to have a team on-demand is an incredibly valuable service. Experienced agents are busy enough as it is; having to go through the process of staffing up a support team can be an enormous amount to take on. You have to figure out the job descriptions; post and manage listings on job boards; screen and interview candidates; go through onboarding; figure out payroll and scheduling. This can all become tedious and time-intensive, especially when you’re also trying to stay focused on generating new leads and servicing your existing clients. 

And on the flip side of the coin, if you ever hit a stretch when you’re not so busy, you might find yourself paying for professional services that you don’t actually need at that time. 

At Baird & Warner – Lincoln Park, our agents have the ability to build a team on-demand — getting the qualified assistance they need, when they need it, without having to jump through hoops. It’s all about giving busy agents time back to focus on the activities that matter most. 

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Agent Spotlight: Virgil Jones

Virgil Jones Baird & Warner Lincoln Park Agent Spotlight

After years in the not-for-profit space, Virgil Jones made the leap into residential real estate — and his growing business is a testament to the power of hard work, building relationships, and continuous learning and growth. 

Before transitioning into real estate, Virgil spent 16 years leading educational not-for-profit organizations. In his previous position as CEO of LINK Unlimited Scholars, a scholarship and mentoring organization, Virgil had the opportunity to search for, develop, and build a new headquarters for the organization.

“This experience drew me into real estate,” Virgil explains. “And although I continued to lead LINK for several years after we built this new facility, it piqued my interest in real estate. I learned so much from this experience, and was fortunate to work with top leaders and professionals in the market.” 

Seeking a change and knowing that he wanted to pursue an entrepreneurial path, Virgil moved into the real estate space — and interviewed with many different brokerages before finding the right fit. 

“I looked at probably five or six different brokerages. I went from small to some of the big-name ones,” Virgil says. “I heard of Baird & Warner, and I knew that it was a very professionally run organization.” 

And once he interviewed with the management team at Baird & Warner – Lincoln Park, he was “pretty much sold,” he remembers. 

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The Importance of Building a Relationship Business

The Importance of Building a Relationship-Based Real Estate Business

If you’ve been following the news lately, you know that there are some pretty substantial changes in the competitive structure of the real estate business going on right now. On a market-wide level, for instance, the real estate services site Zillow has recently been active in making acquisitions of smaller companies; by and large, Wall Street is having a bigger impact on what brokers do on a daily basis here in Chicago and around the country. 

As experienced brokers know, the real estate landscape is ever-changing. But the more things shift and evolve, the more convinced I am of the incredible importance of building a relationship-based business that is not reliant on leads from third party companies. 

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Chicago 2021 Market Forecast

2021 Chicago Market Forecast

2020 was an unusual year, to say the least. In the real estate industry, this past year really reinforced the importance of being able to adapt and pivot to new challenges, in order to keep business moving forward.

As we wind down the year, now is the time to look ahead — and start setting down goals and plans for 2021 and beyond. 

Whether you’re an experienced agent doing some yearly business planning, or you’re considering whether or not now is a good time to start pursuing a Chicago real estate career, it’s important to know what’s going on in the market, and what we might expect to happen throughout 2021. 

Like any marketplace, Chicago’s housing market is driven by two primary forces — supply and demand. Let’s take a look at where we expect those factors to be as we head into 2021:

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