Strategies To Write The Winning Offer, Every Time

Strategies To Write The Winning Offer, Every Time

In a hot seller’s market, making your clients’ offer stand out can make the difference between closing a deal and starting the home search process over. And while offering the best possible price for a property is probably the most common way to ensure your clients’ offer finds its way to the top of the seller’s inbox, it’s not the only way to make sure your offer attracts attention. Learn more about some strategies to write the winning offer, every time.

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How Two New Agents Went From 0 To Rookie Of The Year In 2021

How Two New Agents Went From 0 To Rookie Of The Year In 2021

Starting a business — any business — is a tough proposition. And starting out as a rookie real estate agent is tougher than setting up shop in almost any other industry. Building relationships, creating a robust referral network, and developing the habits and workflows that allow an agent to balance business servicing with business origination can all make it seem daunting to stand up a real estate brokerage.

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The Unexpected Benefits Of A Career At Baird & Warner Lincoln Park

The Unexpected Benefits Of A Real Estate Career At Baird & Warner Lincoln Park

Real estate is a relationship business. And whether you’re just starting out on your real estate career or are a seasoned professional looking to grow a thriving business, the importance of your partnerships cannot be overstated. Your brokerage is more than just a name on a shingle, it’s a set of support systems, mentorship, training, and tools. 

At Baird & Warner Lincoln Park, you’ll have access to Chicagoland’s most powerful tools, resources, and support, so that you can keep your attention where it belongs — on turning your business into everything you want it to be. Read on to learn more about the unexpected benefits of a real estate career at Baird & Warner Lincoln Park.

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Chicago’s Fall and Winter 2021 Real Estate Market Outlook

Chicago's Fall and Winter 2021 Real Estate Market Outlook

What do the remaining months of 2021 have in store for the Chicago real estate market — and how can brokers prepare themselves for the rest of the year? 

Looking at current trends, it is clear that there is an enormous amount of opportunity in the marketplace going into the fall. Agents who commit to understanding the market and putting in the work are in a prime position to set themselves up for a strong showing through the rest of the year, while also setting up for a strong beginning of 2022.

Let’s dig into some important trends that will shape the market through the rest of the year and beyond: 

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Agent Spotlight: Kate O’Neill

Kate O'Neill Agent Spotlight

Though she is still early in her real estate career, broker Kate O’Neill has already learned a lot of valuable lessons — and earned some impressive successes in less than one full year in the business. 

For one thing, Kate has yet to have a buyer of hers pay above list price, “which is pretty big in the current market that we’re in,” she says. “I’m pretty proud of that!”

For another, Kate has quickly earned a glowing reputation around the Baird & Warner – Lincoln Park office for her social media savvy, particularly using Instagram as a channel to speak to her sphere, sow the seeds for long-term referral relationships, and reach her ideal millennial buyers. 

“One thing with my social media that I always keep in the back of my mind is to treat it like my business card and my social proof,” Kate says. “That way, when people look me up, any potential new clients or friends of mine who know I just got started in this can see that I’m busy and that I’m actively working. That I’m constantly hosting open houses, or selling a property, or teaching them something that they didn’t know.”

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Agent Spotlight: Mike Greco

Mike Greco Agent Spotlight

When broker associate Mike Greco started looking for a new opportunity after a first career in retail management, he knew he was really looking for not just a new occupation, but a new life — one where he could be more in control of his time and lifestyle. 

“I wanted to have flexibility and I wanted to feel rewarded for the time and effort I put in,” Mike explains. “And I wanted a job where every day was a new challenge and I got to spend a lot of time with people — where it was a mix of being out in the field, and only having to be behind a computer for a couple of hours a day.”

That search for a more flexible, rewarding, and active career quickly led him to real estate — and to Baird & Warner – Lincoln Park. 

Though he interviewed at a few different brokerages, it was meeting the staff at Baird & Warner – Lincoln Park that helped him ultimately decide that this office would be the right fit — especially as he started out in his real estate career.

“I really liked the culture that Baird & Warner has,” Mike explains. “You really get the feeling of support, not only from David, Negeen, and Diana, but also from the other brokers. It’s a very welcoming community. And that’s the type of person that I am. I like winning as a team!”

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Agent Spotlight: Becky Sexson

Becky Sexson Baird & Warner Lincoln Park Agent Spotlight

Becky Sexson has earned numerous professional accolades since launching her real estate career five years ago — from being named Baird & Warner’s Rookie of the Year in her first year in business, to being named a Rising Star in Chicago Real Producers magazine, to being designated as a Top Producer in Chicago by the Chicago Association of REALTORS®

But before transitioning from a career path in the not-for-profit space, “real estate was not really ever on my mind,” Becky says. 

That all changed when she went through the process of buying a condo, which sparked her interest in the real estate. And, as she tells it, it was her now-husband who first made her believe that a career in real estate might be the perfect fit. 

“He put a bug in my ear,” Becky explains. “He would say, ‘hey, I think you’d be great  selling  real estate. You’re really organized, a great networker, you’re really outgoing, you can build relationships and you’re good with numbers… Maybe it’s something that you might want to consider.’”

So Becky ended up getting her license and jumping into real estate, giving herself a year in which she would devote herself to building her business full-time, with the same level of dedication and planning she had used to structure and excel in her previous 9-to-5 jobs. It ended up being one of the best decisions she ever could have made, she says.

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The Importance of Building a Relationship Business

The Importance of Building a Relationship-Based Real Estate Business

If you’ve been following the news lately, you know that there are some pretty substantial changes in the competitive structure of the real estate business going on right now. On a market-wide level, for instance, the real estate services site Zillow has recently been active in making acquisitions of smaller companies; by and large, Wall Street is having a bigger impact on what brokers do on a daily basis here in Chicago and around the country. 

As experienced brokers know, the real estate landscape is ever-changing. But the more things shift and evolve, the more convinced I am of the incredible importance of building a relationship-based business that is not reliant on leads from third party companies. 

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