For Broker Associate Lyn Harvie, simplifying the process is always at the forefront of her dedication to client service. An experienced investor, Lyn explains that she first obtained her real estate license “to buy properties for myself. I had no intention of selling real estate full time.”
Now, with nearly a decade of experience as a professional in the real estate business, Lyn has a wealth of experience and a diverse skill set that translates into fantastic results for her clients. The recipient of Baird & Warner’s Chairman’s Club Award, Lyn has an unparalleled ability to build relationships and close deals for her clients.
As the daughter of an architect, real estate is practically in Marjorie Allabastro’s DNA. Visiting job sites with her father sparked a lifelong enthusiasm for the subject that is evident in her passion for her work. Marjorie started out in real estate development, then took a career detour into the corporate world, but nothing could hold her back from a return to real estate. She brings a sharp focus, clear love of the subject matter, and a tireless work ethic to every transaction, building an enviable loyalty among her clients, who return to seek her services again and again as they navigate home purchases over the years.
There’s a lot that goes into the typical day of a Chicago real estate broker. Here at the Baird & Warner – Lincoln Park office, one of the things that we encourage all of our agents to focus on is making sure that they are putting their time to the highest and best use. For new and experienced brokers alike, this often comes down to understanding the difference between the activities that generate new business, and the activities that service the business you already have.
Too often, I see agents get caught up in servicing their business at the expense of generating new opportunities. While this may feel productive in the moment because you’re doing a lot of things, it often means that you’re not focusing on the activities that will actually allow you to grow your business, and make it more sustainable and lucrative for the long haul.
What do the remaining months of 2021 have in store for the Chicago real estate market — and how can brokers prepare themselves for the rest of the year?
Looking at current trends, it is clear that there is an enormous amount of opportunity in the marketplace going into the fall. Agents who commit to understanding the market and putting in the work are in a prime position to set themselves up for a strong showing through the rest of the year, while also setting up for a strong beginning of 2022.
Let’s dig into some important trends that will shape the market through the rest of the year and beyond:
Though she is still early in her real estate career, broker Kate O’Neill has already learned a lot of valuable lessons — and earned some impressive successes in less than one full year in the business.
For one thing, Kate has yet to have a buyer of hers pay above list price, “which is pretty big in the current market that we’re in,” she says. “I’m pretty proud of that!”
For another, Kate has quickly earned a glowing reputation around the Baird & Warner – Lincoln Park office for her social media savvy, particularly using Instagram as a channel to speak to her sphere, sow the seeds for long-term referral relationships, and reach her ideal millennial buyers.
“One thing with my social media that I always keep in the back of my mind is to treat it like my business card and my social proof,” Kate says. “That way, when people look me up, any potential new clients or friends of mine who know I just got started in this can see that I’m busy and that I’m actively working. That I’m constantly hosting open houses, or selling a property, or teaching them something that they didn’t know.”
As we head into the second half of our incredibly strong 2021 real estate market, this moment is an excellent opportunity for real estate brokers to evaluate their performance through the first half of the year. Here are three important questions to ask yourself:
Are you doing everything you need to be doing right now to reach your business goals for 2021? If not, what needs to change?
What are you doing really well right now, and in what areas can you improve?
What are you doing in the second half of the year to invest in the single most important asset to your business — YOU?
When broker associate Mike Greco started looking for a new opportunity after a first career in retail management, he knew he was really looking for not just a new occupation, but a new life — one where he could be more in control of his time and lifestyle.
“I wanted to have flexibility and I wanted to feel rewarded for the time and effort I put in,” Mike explains. “And I wanted a job where every day was a new challenge and I got to spend a lot of time with people — where it was a mix of being out in the field, and only having to be behind a computer for a couple of hours a day.”
That search for a more flexible, rewarding, and active career quickly led him to real estate — and to Baird & Warner – Lincoln Park.
“I really liked the culture that Baird & Warner has,” Mike explains. “You really get the feeling of support, not only from David, Negeen, and Diana, but also from the other brokers. It’s a very welcoming community. And that’s the type of person that I am. I like winning as a team!”
Consistently ranked as a Chicago Top Producer and one of the highest-performing agents at Baird & Warner year after year, Jim Abbott is no stranger to getting asked about the keys to his success. He has two simple pillars that he always shares, he says.
Number one: “Over-communicate and stay organized. Although we buy/sell homes daily, the average buyer/seller only does this every 3-5 years on average. The market and technology will be different than the last time they bought or sold and we need to walk them through that. Give updates, let them know the next steps are, and create a timeline to follow. Be their go to person that keeps in contact with their lender, attorney, inspectors, etc. They have so much to do, anything we can do to help them will be appreciated!”
And number two: “Any chance you get to exceed someone’s expectations, do it! Your job is to execute at 100% but people will remember the small stuff that is unexpected or above and beyond that. It can be as simple as stocking their refrigerator with some snacks and drinks for the day they move in or helping them coordinate painters/movers/etc.”
Most real estate offices will be led by a Managing Broker. But very few give agents unparalleled access to a full-time management team with more than 50 years of combined experience in Chicago real estate, whose sole focus is on accelerating your success at every step of the way.
That’s exactly what agents at every stage of their careers experience at Baird & Warner – LIncoln Park.
Yesterday was the beginning of Pride month, and we here at Baird and Warner Lincoln Park want to lift up and honor the LGBTQIA+ community, and the rich history of activism that has helped make Chicagoland the place we call home today. Happy Pride!